More Holly Springs residents will have access to ultra high-speed Internet when Ting Internet brings its service to the town this year.
The company is now assessing demand by allowing potential customers to pre-order the service for a one-time fee of $9. The monetary commitment allows the company to gauge where the most serious interest lies.
The neighborhoods that now have the most interest are the 12 Oaks, Holly Glen, Braxton Village, Holly Pointe, Windcrest, Oakhall, Arbor Creek and Bridgewater communities, according to Ting Fiber officials.
But there is still time for Holly Springs residents to share their interest for fiber in their neighborhoods.
“The first person will be online as soon as this summer or as late as the end of the year,” said Andrew Moore-Crispin, director of content at Ting.
In the meantime, the company also is furthering efforts to let people know about this new ultra high-speed Internet option through an advertisement campaign, including billboards, newspaper and magazine advertisements and a 30-second video.
The video, which will be shown on local television and in movie theaters, highlights what makes Holly Springs special, including shots from Bass Lake Park, North Main Athletic Complex, Carolina Brewing Company and the Mason Jar Tavern.
“One thing that I really noticed is it’s obviously, with the Triangle just down the road, it’s a fast-growing community, but it also still has that small town feel, which is something I really like about it,” Moore-Crispin said.
Ting, which began providing mobile phone service in early 2012, expanded into fixed Internet service over the past year, providing gigabit speed Internet.
Holly Springs is Ting Internet’s third location. The company already offers services in Charlottesville, Va., and Westminster, Md.
The company is a division of Tucows Inc., a Toronto-based Internet services and telecommunications company.
Ting Internet representatives expect to start a Holly Springs office with a manager and installers and could expand.
“I think that’s the big thing that people are used to dealing with – cable companies and Internet providers that may come into town and set up shop, and you never know who they are and what they stand for,” Moore-Crispin said. “We want to be a part of the community.”
Holly Springs is already home to broadband Internet services provided by Century Link, AT&T, Time Warner Cable and Clarity, but only a small percentage of Holly Springs homes have access to fiber.
AT&T’s high-speed service, GigaPower, became available in some areas of Holly Springs last year.
Ting Internet will use existing town infrastructure to connect to local homes and businesses by leasing unused, town-owned fiber and building the “last mile.”
“The whole process of hooking private homes up to high-speed Internet is on its way,” Mayor Dick Sears said.
Meanwhile, Google and AT&T have been installing fiber in other parts of Wake County and the Triangle.
Google Fiber plans to enter markets in Raleigh, Durham, Carrboro, Cary, Chapel Hill, Garner and Morrisville. AT&T plans to compete with Google in each area except Garner and Morrisville with its U-Verse with GigaPower service..
Kathryn Trogdon: 919-460-2608: @KTrogdon
▪ Ting Internet in Holly Springs: https://ting.com/blog/internet/hollysprings.
▪ Google Fiber and AT&T in Cary: http://bit.ly/1O49LTn.