Apex leaders are close to settling on a new town logo after months of haggling over design details.
Tuesday, the Apex Town Council held a short work session to fine-tune the chosen concept before it’s placed on water towers, T-shirts and signs around town. Council members picked a design from Apex resident Dena McMurdie, who created a logo that’s an update of Apex’s current design.
Both emblems feature a few stylized older buildings, meant to evoke Apex’s downtown, and have similar color schemes. The new logo, though, features two yet-to-be-built high-rises in the background and eliminates an image of the water tower as well as the town motto, “The Peak of Good Living.”
“We like the turn-of-the century style buildings in the foreground,” Mayor Lance Olive said. “But in the background, the notion of what growth will bring here as well.”
The process started in the fall with the town wanting to capitalize on the town’s distinction of being Money magazine’s No. 1 place to live in the country.
To save money that would otherwise be paid to a design consultancy, it asked the public to submit their designs, offering a $500 prize to the winner.
But in January, after a review of 102 entries, officials said they weren’t ready to pick from the two finalists. At the time, some said they weren’t “enthused” about the options for a variety of reasons.
The staff has since collaborated with some of the designers to fine-tune their submissions.
Council members appeared ready to move past the issue while discussing tweaks to McMurdie’s design.
“I’m just going to be a team player,” Councilman Bill Jensen said when other council members looked to him for thoughts on whether the text underneath the new logo should be centered or offset.
The council chose the design with offset text, in which the word “Apex” is most prominent.
Multiple council members asked that the railroad tracks included in the design be adjusted to more obviously resemble railroad tracks.
“Can they go a little more horizontally?” Olive asked. “Is there an opportunity to make them look slightly more like a railroad track and slightly less ladderish?”
Gargan: 919-460-2604; @hgargan