St. Augustine’s University and Capitol Broadcasting Company/WRAL-TV announced a partnership Wednesday that includes a $60,000 gift to the mass communications and journalism program for equipment upgrades.
Saint Augustine’s is also developing a media advisory board of professionals from broadcast, digital and print media to offer input on the program’s course content and to guest lecture on industry trends. With the partnership, there will be increased internship opportunities for the university’s mass communication students at WRAL-TV.
This is the first major partnership for the university’s program, which has about 50 students. It is one of the fastest growing departments at St. Aug’s and includes film, public relations and journalism, said Everett Ward, the school’s interim president.
Steve Hammel, WRAL-TV vice president and general manager, said the station was happy to help the university.
“Dr. Ward came to us, expressed a need, and we think the future of the broadcast industry is in the hands of people entering it – students,” Hammel said. “We are passionate about the broadcast industry; therefore, we are passionate about students learning, having updated equipment and having up-to-date course work.”