A new city ordinance forbids businesses from using vehicles as stationary advertisements.
The Raleigh City Council approved several changes to sign rules at a public hearing on Tuesday at City Hall, including the new rules on vehicles and changes to color allowances.
Currently, businesses are free to cover an automobile or trailer with advertisements and park it on their property. In the eyes of city staff, this practice can be akin to building a sign, which normally would be subject to city rules about sizes and colors.
“These vehicles contain some sort of business signage and either do not move or are not used for business purposes,” according to a staff report.
The new ban only would affect an owner who doesn’t use the vehicle for regular business, according to staff.
“If you have a car that’s wrapped in your logo and you use it for your business, it doesn’t apply,” said Travis Crane, zoning administrator.
If a vehicle with signage isn’t used for business, then it would have to be kept at least 40 feet from the street’s right of way, or 100 feet away if a trailer. The new rule bans unlicensed or inoperable vehicles with signs to be parked within sight of the street.
The change is aimed at people who have parked ad-covered trucks by the side of the road for years, Crane said.
A separate change could bring more colors to some buildings’ signs. The new ordinance allows up to seven colors in each development’s palette, as opposed to the three allowed today. Black and white aren’t counted as colors.
The changes passed with unanimous council support.