Under the Dome

August 15, 2014

New TV campaign praises McCrory, Tillis for teacher raises

A newly formed public policy nonprofit group began a $1.5 million TV ad campaign on Friday promoting NC Gov. Pat McCrory’s and House Speaker Thom Tillis’ role in teacher raises and other school spending.

A newly formed public policy nonprofit group began a $1.5 million TV ad campaign on Friday promoting Gov. Pat McCrory’s and House Speaker Thom Tillis’ role in teacher raises and other education spending.

“This year, Gov. McCrory and Speaker Thom Tillis fought for and won one of the largest teacher pay raises in state history,” the ad says. “More money for starting teachers, and high-tech learning.”

The legislature approved average teacher pay raises of 7 percent, but that includes longevity pay that some teachers were already receiving. The new pay scale benefits newer teachers over those with the most seniority.

The TV ads will run for two weeks in all of North Carolina’s major media markets, according to Dallas Woodhouse, founder of the new nonprofit, Carolina Rising. The group was formed this spring to support free market, education and government reform policies.

As a tax-exempt organization, it doesn’t have to disclose where its money comes from.

Conspicuously absent from the commercial is Senate leader Phil Berger, although a news release announcing the TV ad launch mentions him.

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