Priorities USA, the super PAC supporting Hillary Clinton’s run for president, is kicking off a digital ad campaign using Facebook and Instagram to tell a four-part, animated story about the future under a President Trump.
The $500,000 ad buy is running in North Carolina and five other states, and is aimed at the 18- to 34-year-old age group.
Priorities USA claims it is the first time a single-candidate super PAC has used Facebook 360, an interactive video platform, and the first time any political organization has used Canvas, which is geared toward advertising.
Viewers need Facebook to get the full experience, but they can get the idea on the web at http://www.saveamericafromtrump.com/ .
The ad will also run in Ohio, Florida, Iowa, New Hampshire and Nevada.