The North Carolina Senate race began in earnest Tuesday, when a conservative group began a $1.6 million TV ad campaign criticizing Democratic incumbent Kay Hagan for supporting the new health care law.
The new ad campaign, financed by Americans for Prosperity, ties Hagan to the Affordable Care Act, which has gotten off to a shaky start and which public opinion polls suggest is not popular.
"Kay Hagan just doesn't get it,'' says the announcer. "Instead of listening to North Carolina, Hagan continues to push for Obamacare.''
The state-wide, three-week ad buy comes at a time when her potential Republican opponents are badly trailing her in fundraising and will be spending the next seven months trying to win the GOP nomination. The ad focuses heavily on women, a demographic of voters among which Republicans have trailed Democrats.
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Tim Phillips, president of Americans for Prosperity, said the TV buy in North Carolina was the largest so far in the country by the group, which was founded by industrialists and GOP donors Charles and David Koch. The group is also spending about $600,000 for a TV buy against Sen. Mary Landrieu of Louisiana. Read more here. And see the ad below.