Under the Dome

November 27, 2013

NFL Hall of Famers star in Powerball ad

The NC lottery shared the cost for a new Powerball ad promoting its ‘ultimate tailgate party’ with the 17 other Powerball states.

Watch a football game this holiday season and maybe you’ll see an ad for the North Carolina lottery that features a Hall of Fame lineup.

The ad campaign for Powerball features Terry Bradshaw, Joe Namath, Jerry Rice, Warren Moon and Barry Sanders. It’s part of a promotion that gives Powerball players who spend at least $10 the opportunity to win an “ultimate tailgate party” at the Pro Football Hall of Fame’s 50th anniversary next May in Cleveland, Ohio.

The state split the cost of hiring the hall of famers and producing the ad with the 17 other Powerball states. The cost was apportioned by the state’s share of Powerball sales, said Van Denton at the N.C. lottery. North Carolina paid $77,501.81.

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Under the Dome is your inside source on North Carolina politics and government and has been a regular feature in The N&O since 1934. Check here for the latest on state and federal government, political advocacy and upcoming elections. This blog is maintained by the N&O politics staff.

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