Under the Dome

January 23, 2014

Name recognition helps Rouzer in early polling

Name recognition is helping former Republican state Sen. David Rouzer in his quest to be the next U.S. Representative of the 7th District.

UPDATED to reflect comments from Woody White.

Former Republican state Sen. David Rouzer’s campaign says name recognition is helping in his quest to be the next U.S. Representative of the 7th District.

According to a Public Opinion Strategies poll released by the campaign, Rouzer leads his GOP challenger Woody White of Wilmington 55 percent to 19 percent.

White’s polling, however, gives a different picture with White getting 22 percent to Rouzer’s 37 percent in an initial ballot test. White, also a former state senator and a member of the New Hanover County Commissioners, said his poll was taken before he confirmed he was running on Jan. 8.

The spin from the Rouzer camp is that Rouzer has the name recognition needed to win. (According to the poll, Rouzer has 85 percent name ID among primary voters across the district.)

The spin from the White campaign: The race is fluid; when voters are given more information about White his numbers go up.

Rouzer narrowly lost to McIntyre in 2012 and announced last April that he was running again.

So far only one Democrat, Jonathan Barfield, has announced intentions to run. Barfield is a real estate agent and a New Hanover County Commissioner.

The 7th District stretches from Brunswick County to Johnston County and includes all or parts of 12 Southeastern counties.

McIntyre announced earlier this month that he was not going to run again.

The phone survey for Rouzer was of 300 likely Republican primary voters has a margin of error of plus or minus 5.66%. The phone survey for White was of 403 likely GOP primary voters and had a margin of error of plus or minus 4.5 percent.

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