Under the Dome

March 17, 2014

GOP releases ad series launched in target Senate states

The Republican National Committee announced Monday the launch of a new ad campaign in 14 target states, including North Carolina.

The Republican National Committee announced Monday the launch of a new ad campaign in 14 target states, including North Carolina.

The campaign, titled “Create Your American Dream,” is focused on 14 states with must-watch U.S. Senate races. It features Americans talking about issues that are important to them and why they choose to vote Republican. The speakers include both men and women and people of various races.

The ads will run on both traditional and non-traditional media across the country. A spokesman for the RNC did not respond to questions about how much the ad buy costs in North Carolina, making it difficult to determine the impact the ad campaign will have in the state.

They will appear in the 14 states — Arkansas, Alaska, Louisiana, North Carolina, Colorado, Michigan, West Virginia, South Dakota, Iowa, Montana, Minnesota, New Mexico, Oregon and Virginia — as well as the District of Columbia and New York.

The ads are also aimed at digital audiences. In North Carolina, and a handful of other states, the ads will also appear on DramaFever.com, a leading content provider of Korean Drama.

“We want to communicate our values to voters in states with target Senate races this fall. The best way to connect with voters is for them to hear from their friends and neighbors about the issues that are important to them, including job creation, school choice, and opportunity,” said RNC Chairman Reince Priebus.

To see sample ads, visit the RNC’s website here.

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