Charlotte pastor Mark Harris is debuting his first television commercial in the U.S. Senate campaign Friday, pushing a message that hits all the highlights but does little to distinguish him from the crowded Republican field.
The 30-second spot introduces Harris at the top: “I’m conservative, a Christian, husband and father.” (See it below.)
It then runs through a checklist of Republican talking points: the Constitution, excess government, high taxes and repeal Obamacare. Harris skims his policy stances, saying he’s strong on everything without defining what he means. “I support a strong national defense, strong foreign policy and strong border security,” he says.
The kicker is big on vision but a mouthful to end the ad: “I have the leadership and experience to help change the direction of this nation.”
The messaging fits Harris’ assertion that he’s the just-right candidate in the GOP race, the one that can bring together the different factions of the party.
Harris’ campaign is initially spending $300,000 to put it on statewide cable TV with aides promising more money added to it every week through the primary election May 6.
House Speaker Thom Tillis began running ads in January and is spending $1 million this month to get his face in front of voters. A super PAC supporting his bid is spending another $1.1 million. Brannon, the other top tier candidate, is preparing to launch TV and radio ads Monday.
The ad blitz represents the intensified state of the campaign with 14 days before early voting starts.