Raleigh’s La Fiesta Del Pueblo might not seem a likely event to catch Republican elected officials shaking hands and working a crowd.
But the September Hispanic culture festival was among 25 similar events in eight states where the Republican National Committee hopes to target Hispanic voters – part of a larger “Month of Action” push to test out its campaign infrastructure ahead of the 2016 election.
At events like the Latino Festival Durham and La Fiesta del Pueblo, RNC staff, volunteers and Republican candidates registered new voters and asked them to take surveys about key political issues.
In Raleigh last month, GOP elected officials at La Fiesta ranged from Raleigh City Councilman John Odom to N.C. Court of Appeals Judge Richard Dietz.
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The RNC has also been active in local elections, including the Charlotte mayoral race, as a trial run for 2016 efforts to get out the vote.
“The fact that we are able to hold a national month of action more than a year from the election is a testament to the RNC’s dedication and ability to take back the White House in 2016,” RNC chairman Reince Priebus said in a news release. “No other campaign or committee has the data or infrastructure in place to hold a full scale general election test this early in the cycle”