Gov. Pat McCrory on Tuesday called for a report from the state’s top universities on the impact of alcohol on adolescent brains. He set a deadline of the end of January.
Addiction is one of the issues that the governor has stressed since taking office. He called for the report at an event in Raleigh marking the one-year anniversary of a program to deter underage drinking. Called Talk it Out N.C., the program has been run by the state Alcoholic Beverage Control Commission.
Two new TV spots were previewed Tuesday, following a pair of emotionally jarring ads that have been running across the state: one showing a father preparing baby food for his adult son suffering from a brain injury, and the second depicting a mother talking to her daughter in a coffin.
McCrory also asked parents to talk to their children about the dangers of drinking, especially as the holidays approach.
“This is an issue that we’ve got to tackle at the kitchen table and at the point of sale,” McCrory said.
Attending the event at the state Department of Administration were Jim Gardner, former lieutenant governor and congressman who is chairman of the commission; Dr. Bill Wilson of Duke University; and Kelly Langston of Greensboro, president of the N.C. Parent Teachers Association.
Last year, the governor named Gardner to lead the N.C. Initiative to Reduce Underage Drinking, and made Gardner and public safety Secretary Frank Perry co-chairmen of the Governor’s Substance Abuse and Underage Drinking Prevention and Treatment Task force.
Wilson said research is documenting the dangerous impact alcohol can have on people younger than 25, whose brains are not yet fully developed
More information about the program is available at http://www.talkitoutnc.org/.