A blog that reviews logo designs has ranked North Carolina at No. 1 on its list of the worst logos of 2015.
Brand New, which is authored by the Austin graphic design firm Under Consideration, has some strong opinions about the “Nothing Compares” logo and branding campaign unveiled by Gov. Pat McCrory’s administration last year.
The blue and green logo, which features the letters “NC” and a pine tree, has drawn criticism from designers around the state and the country.
“While it does take top honors as the worst of 2015 I would also consider this to be one of the worst compositions of the decade so far,” the unnamed blogger wrote on Brand New. “It’s like they picked elements from a hat and then five different people were responsible for executing each element and then they put them all together and then issued a press release.
“I saw a landfill yesterday and it definitely compared to this logo.”
North Carolina’s new branding campaign followed more than a year of planning. The Kenan-Flagler Business School at UNC-Chapel Hill provided input, and the Department of Commerce headed up the project with assistance from the Charlotte advertising agency Luquire George Andrews. The state legislature budgeted a total of $1.5 million for the effort.
The green and blue colors were chosen to represent a “mountains-to-sea” theme, and the longleaf pine has been the official state tree for decades. The “Nothing Compares” slogan reflects “the passion that people have for the state – they feel like nothing compares to living here,” the Department of Commerce’s David Rhodes said in December.
New logo designs for the Washington Wizards basketball team and the state of Ohio also made the “worst of” list. The blog also ranked what it considers the 12 best logos of the year, and none of them are government agencies.