State DOT Incident Management Assistance Patrol trucks could soon sport corporate logos as part of a program to generate a few million dollars a year from the sale of advertising and naming rights. DOT hopes that corporate messages and logos will show up on highway shoulders, rest areas, ferry boats and DOT websites. First in line for the new commercial treatment will be DOT’s yellow IMAP trucks, whose drivers rescue stranded motorists and help clear accidents on busy freeways.
State DOT Incident Management Assistance Patrol trucks could soon sport corporate logos as part of a program to generate a few million dollars a year from the sale of advertising and naming rights. DOT hopes that corporate messages and logos will show up on highway shoulders, rest areas, ferry boats and DOT websites. First in line for the new commercial treatment will be DOT’s yellow IMAP trucks, whose drivers rescue stranded motorists and help clear accidents on busy freeways. NEWS & OBSERVER FILE PHOTO
State DOT Incident Management Assistance Patrol trucks could soon sport corporate logos as part of a program to generate a few million dollars a year from the sale of advertising and naming rights. DOT hopes that corporate messages and logos will show up on highway shoulders, rest areas, ferry boats and DOT websites. First in line for the new commercial treatment will be DOT’s yellow IMAP trucks, whose drivers rescue stranded motorists and help clear accidents on busy freeways. NEWS & OBSERVER FILE PHOTO

NCDOT’s yellow IMAP trucks to become ‘mobile billboards’

September 05, 2014 10:24 AM

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