News & Observer | newsobserver.com | Ideas lost in glare of 'strobe-light journalism'

Published: May 11, 2008 12:30 AM
Modified: May 11, 2008 06:30 AM

Ideas lost in glare of 'strobe-light journalism'

 

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CHAPEL HILL - (Elizabeth Edwards, a senior fellow at the Center for American Progress, is the author of "Saving Graces." She is also the wife of former Democratic presidential candidate John Edwards.

This article was first published in The New York Times. )

CHAPEL HILL -- Last month, news media attention was focused on Pennsylvania and its Democratic primary. Given the gargantuan effort, what did we learn?

Well, the rancor of the campaign was covered. The amount of money spent was covered. But in Pennsylvania, as in the rest of the country this political season, the information about the candidates' priorities, policies and principles -- information that voters will need to choose the next president -- too often did not make the cut. After having spent more than a year on the campaign trail with my husband, John Edwards, I'm not surprised.

Why? Here's my guess: The vigorous press that was deemed an essential part of democracy at our country's inception is now consigned to smaller venues, to the Internet and, in the mainstream media, to occasional articles. I am not suggesting that every journalist for a mainstream media outlet is neglecting his or her duties to the public. And I know that serious newspapers and magazines run analytical articles, and public television broadcasts longer, more probing segments.

But I am saying that every analysis that is shortened, every corner that is cut, moves us further away from the truth until what is left is the Cliffs Notes of the news, or what I call strobe-light journalism, in which the outlines are accurate enough but we cannot really see the whole picture.

It is not a new phenomenon. In 1954, the Army-McCarthy hearings -- an important if painful part of our history -- were televised, but by only one network, ABC. NBC and CBS covered a few minutes, snippets on the evening news, but continued to broadcast soap operas in order, I suspect, not to invite complaints from those whose days centered on the drama of "The Guiding Light."

Good ideas eclipsed

The problem today unfortunately is that voters who take their responsibility to be informed seriously enough to search out information about the candidates are finding it harder and harder to do so, particularly if they do not have access to the Internet.

Did you, for example, ever know a single fact about Joe Biden's health-care plan? Anything at all? But let me guess, you know Barack Obama's bowling score. We are choosing a president, the next leader of the free world. We are not buying soap, and we are not choosing a court clerk with primarily administrative duties.

What's more, the news media cut candidates such as Joe Biden out of the process even before they got started. Just to be clear: I'm not talking about my husband. I'm referring to other worthy Democratic contenders. Few people even had the chance to find out about Joe Biden's health-care plan before he was literally forced from the race by the news blackout that depressed his poll numbers, which in turn depressed his fundraising.

And it's not as if people didn't want this information. In focus groups that I attended or followed after debates, Joe Biden would regularly be the object of praise and interest: "I want to know more about Sen. Biden," participants would say.

But it was not to be. Indeed, the Biden campaign was covered more for its missteps than anything else. Chris Dodd, also a serious candidate with a distinguished record, received much the same treatment. I suspect that there was more coverage of the burglary at his campaign office in Hartford than of any other single event during his run other than his entering and leaving the campaign.


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