Raleigh’s Capital Area Transit buses will carry new “GoRaleigh” labels and Durham’s DATA buses will say “GoDurham” starting March 25 – and Triangle Transit’s regional buses will sail under a “GoTriangle” banner.
The coordinated effort is part of a regional rebranding for transit agencies that began merging their fares, routes, marketing and planning efforts a few years ago.
“By choosing ‘Go’ as part of our name, we want to transform the travel experience with a new look and safe, reliable, convenient public transit as a preferred transportation choice,” Lauren Parker, Triangle Transit marketing director, said in a news release.
Cary’s C-Tran buses will be rechristened “GoCary” in 2016. That leaves Chapel Hill Transit as the lone holdout among the region’s municipal bus services.