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Published: Feb 15, 2006 12:00 AM
Modified: Feb 17, 2006 11:54 AM
 

Lottery staff caught cheating on logo design

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CORRECTION

A front-page headline Wednesday incorrectly said the staff of the N.C. lottery was caught cheating when it developed a proposed logo. The staff used clip art, a source of stock images, in developing the logo. When Tom Shaheen, the lottery director, presented the logo to the lottery commission, he said the staff needed to check copyright and trademark laws to see whether the logo could be used. Later that day, a lawyer for the lottery concluded that it could not use the logo.

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With a bit of drama Tuesday, lottery chief Tom Shaheen whipped away a towel and revealed a new logo for the state's $1 billion-a-year lottery.

A roomful of people at the lottery commission meeting stared, for the most part, in puzzled silence.

They studied the boxy blue and green figure, billed as the symbol of the state's games. It would be on posters. Billboards. Tickets.

Finally, Jim Woodward, a lottery commissioner and former chancellor at UNC-Charlotte, wondered about its dominant feature: streaks of green billowing out amid colorful stars. "Does the plant symbolize anything?" he asked.

Shaheen dropped his head.

"It's fireworks," he said.

"Oh," said lottery chairman Charles Sanders, "I thought that looked like a palm tree, myself."

The commission had just agreed to hire a full-service ad agency for the lottery, but Shaheen said his staff designed the logo. He liked it.

His staff said it depicted an exciting explosion of fireworks against what might be a blue sky.

But by the end of the day, the lottery had scrapped the logo, and officials wouldn't release any image of it, despite protests by lawyers for The News & Observer that it is a public record under state law.

Lottery spokeswoman Alice Garland said a check of trademark and copyright issues had brought bad news: They can't use the image.

Why? The artwork was borrowed -- from a source of stock images familiar to kids, grade school teachers and desperate neighborhood newsletter writers.

"We used clip art," she said.

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