News & Observer | newsobserver.com | The zen of car-buying

Columnists: Haynie | Holly | Jones | Klonicki | LaGrone | Mark | Saylor | Serna | White  
2006:
Published: Sep 22, 2006 12:30 AM
Modified: Sep 22, 2006 08:44 AM

The zen of car-buying

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Being in the middle of the process of buying a car (and living to tell about it), I am prepared to give some tips on car-buying.

But these aren't ordinary tips, such as be sure to test drive the vehicle, look at the Carfax report, etc. Most people probably know those things.

These are tips on how to become a car-buying warrior.

* The Internet is only a starting point. Do your homework before you start out because that may help you locate dealers who have the kind of vehicle you want. But, once you get to the dealer, look around. An undecided buyer is a buyer who needs to be persuaded, grasshopper.

* Avoid evenings and weekends. The best time to go is during your lunch hour -- or, better yet, take a morning off. (Note to my supervisor: It's not like I actually did that, ha ha!)

The ratio of eager salespersons to you goes way up when most other folks are at work.

* Work on your poker face before you go. Try this exercise -- look at something you really like then scrunch up your face as if there's a million things wrong with it but you guess that maybe it'll do. Say, thoughtfully, "Hmm."

* Bring your wife. You can get a really neat good cop, bad cop thing going. You have to coordinate beforehand, though -- can't have the bad cop forgetting her role and getting all enthusiastic when she sees something she really likes.

* Bring your kids, too. They'll annoy the dealers just as much as they're annoying you, and the dealer may get to his best deal more quickly.

* When the salesman starts talking about his kids, watch out. Be especially wary if said kids are at home, waiting for him. Force yourself to avert your eyes from the family photos on his desk.

* You may have to ask to ring the gong after you buy the car. Despite the TV show, they don't always affer this opportunity. If you've earned the right to gong, assert it!

Editor Dan Holly can be reached at 829-4633 or dholly@newsobserver.com.
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