Well, this must have shaken up even the “good guys” of college athletics, the presidents and athletic directors who play by the rules even if it means their teams never get to championship playoffs.
The NCAA, which oversees all the rules and regulations and much of the money generated by big-time college athletics programs, has passed a policy that will in part at least distribute revenue from Division I sports based on the academic achievements of athletes. The money comes in part through media contracts.
Simply, those schools that have higher graduation rates for athletes and demonstrate just more academic success overall will qualify for more money than they might otherwise have received in a given season. NCAA playoffs, and for that matter all the televised games, generate hundreds of millions if not billions (over a number of years) of dollars in revenue that member schools share.
The NCAA, because of all that money coming in, has been subject to pressure from schools and yes, from boosters who don’t hesitate to make their influence known, to go easy on big revenue producers among the schools that don’t seem to keep their eyes on the ball when it comes to academics.
What the NCAA ought to do is to establish a yardstick whereby only schools that take seriously the academic performance of athletes would reap the rewards of TV revenue from the NCAA. Money talks, and in college athletics, it has screamed — often drowning out common sense.