It’s official at last,
IKEA, the Swedish furniture retailer, has built a reputation as a fun visit even if customers don’t buy anything. But they do buy, evidenced by the company’s expansion and now its decision to come to Cary Towne Center. A vast space now occupied by Macy’s and Sears sites, both vacant, will be the location, and some 300 permanent jobs will result.
The Towne Center has struggled for years as online shopping has become more popular, outlet malls have grown and Crabtree Valley Mall in Raleigh along with the Streets at Southpoint in Durham have drawn more people with speciality shops and ever-changing offerings.
IKEA will give the mall that rare unique store, that perhaps will draw customers from a good-sized radius. IKEA also is popular with younger customers, its furniture viewed as hip but affordable and friendly.
It’s rare these days that the arrival of a national profile store creates the kind of buzz that has come with IKEA’s flirtation with Cary Towne Center. But if this reinvigorates a struggling mall, the local economy will be the beneficiary. Furniture cool is coming.