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Published Sun, Nov 22, 2009 02:00 AM
Modified Fri, Nov 20, 2009 04:21 PM

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Tags: news | opinion - editorial | staff editorial

The art of persuasion, as practiced in the TV ads for and against health care reform, needs touching up. The ads - if you've picked up the remote lately you've seen them - are attributed to outfits with newly minted names like The Coalition for Improving Health Care for Everyone and His Brother, or Citizens United Against a Big Government Health Care Takeover. Most if not all these groups are fronts or one sort or another for special interests. But which ones?

How about a joint resolution that the sponsoring groups be required to identify themselves clearly. Just as Candidate X now has to say, "I'm Candidate X and I sponsored this ad," why not, "This ad paid for by the health insurance industry" or "the United Auto Workers"?

By the way, the latest tally has it that business opponents of the legislation are outspending supporters by 2 to 1, with the U.S. Chamber of Commerce far out in the lead. Maybe that's their ad you're seeing. Or maybe not. It wouldn't hurt to know.

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