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Inexperience might pay

Amid layoffs and a slowdown, fresh faces, cheaper wages make new grads enticing

- Staff Writer

Published: Sun, Apr. 27, 2008 12:30AM

Modified Sun, Apr. 27, 2008 01:43AM

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The U.S. economy shed almost a quarter of a million jobs in the first three months of the year. The unemployment rate has risen above 5 percent, and layoffs keep coming: AT&T and Citigroup this month rolled out nearly 14,000 job cuts.

The signs are worrisome for workers skilled at navigating the threats of a downturn, and even more so for students. "I would be willing, in this economy, to take whatever job is available," Duke University senior Allison Gianino said.

But although college graduates are entering the most sluggish economy in seven years, there is a bright spot: Companies are still hiring them.

WHAT NOT TO DO

CareerBuilder asked about the biggest mistakes recent graduates make in the job hunt as part of a survey of 3,147 managers and human resource professionals. Some major flubs:

* Acting bored or cocky.

* Failing to dress appropriately.

* Going into an interview with no knowledge of the company.

* Failing to turn off cell phones or other electronic devices.

* Failing to ask good questions.

* Asking about the pay for a job before the company has considered you.

* Abusing e-mail by sending the same resume and cover letter to scores of employers.

* Leaving unprofessional photos or other content on social networking sites, blogs and Web pages.

WHERE THE JOBS ARE

In a report on the outlook for new college graduates, the National Association of Colleges and Employers found that companies overall expected to boost hiring by 8 percent compared with hiring activity a year ago. The numbers vary by industry.

INDUSTRYCHANGE IN HIRING

Utilities49.3%

Government32.5%

Nonprofit17.3%

Business Services9.2%

Manufacturing7.9%

Trade6.4%

Construction-2.8%

Finance-7.5%

ABOUT THE PAY

As much as finding a job, graduates want to know how much they're going to make. The CareerBuilder survey gave some insight.

* 42 percent of employers expect to offer starting salaries below $30,000.

* 32 percent will pay $30,000 to $40,000.

* 15 percent will pay $40,000 to $50,000.

* 11 percent will pay more than $50,000.

How to land a job

Finding employment is sometimes a family affair. Here are some do's and don'ts for soon-to-be graduates and parents who want them to get to work.

FOR STUDENTS

Do: Frequent the office or Web site of your school's career services center. The listings are for recent graduates, and you're more likely to succeed.

Don't: Spend too much time on national job search Web sites. Many jobs listed there require experience. Though the postings can help new graduates find potential employers and understand what they're seeking, using the sites with no success can cause frustration.

Do: Work your networks. Talk with friends, relatives, neighbors, faculty, alumni -- anybody who can point you to those in the industry or the company where you want to work. Tap those sources for help or guidance getting a job.

Don't: Dismiss internships. Yes, you've worked hard, and you want your reward. But an internship can give you experience -- and access -- to land a job.

Do: Think about your personal brand. In the job market, you are a product. Highlight your strengths, and always think about the image you convey in resumes, cover letters, actions and attire.

Don't: Limit your options. You might find the job you're looking for in an unexpected place. A nonprofit organization, for instance, might not pay as well as a corporation. But it could offer more responsibility, letting you get more experience to advance your career.

FOR PARENTS

Do: Tap your networks. You can help your son or daughter make connections that could lead to a job.

Don't: Be too hands-on. Human resources professionals tell stories about parents who call and lobby on behalf of their children. That's not appropriate. A new graduate must show skills and independence. Mommy or Daddy calling a prospective employer does not help.

Do: Be supportive. The job market has contracted, and it could take longer than expected for some new graduates to find jobs. Realize that they likely feel pressure and frustration after four or more years working toward a degree.

Don't: Be a crutch. If your son or daughter returns home during the job search, don't let him or her sleep all morning and watch TV all afternoon. New graduates need to get in the mind-set of work, which means discipline. Push them to treat the job search like a full-time job.

Do: Encourage professional help. Career advisers at college campuses can help graduates write resumes and cover letters that get responses.

Don't: Let your son or daughter get overwhelmed. Help him or her break the job search process into manageable pieces.

JONATHAN B. COX

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Half of graduating seniors at UNC-Chapel Hill have jobs or have been accepted to graduate school. Within a month, the head of the university's career center expects that number to be closer to 65 percent, higher than average.

"Things are a lot better than most people would expect with the conditions of our economy," said Marcia Harris, the director. "A lot of employers may be decreasing their higher-level or midlevel managers, but they're recognizing they need to develop a pipeline for when business improves."

Recent graduates bring energy, the latest technical skills and fresh perspective to an organization. And they're cheap.

A Careerbuilder.com survey found that 42 percent of 3,147 hiring managers interviewed plan to start new graduates this year at annual salaries below $30,000.

That's not to say hiring is altogether robust. In a survey this spring, the National Association of Colleges and Employers found that companies expected to hire 8 percent more graduates than they did last year.

That was down from the fall, when they projected a 16 percent increase, and far off expectations last year. In spring 2007, employers had projected a 19.2 percent increase in hiring of recent college graduates.

The year-over-year decline in projected hiring was largely driven by two industries closely linked to the economic downturn -- financial services and construction. All other industries reported increases in college hiring -- as much as 49 percent in the utilities sector and 33 percent in government.

"Then you've got your standard areas that are always going to do well -- education, nursing," said Johnnie Southerland, director of career services at N.C. Central University in Durham.

"Our hospitality and tourism program is blowing up."

The university saw solid corporate recruiting this year. At a spring job fair, 93 companies signed up to meet with students -- 11 percent more than last year. Disney and the Office of State Personnel have been on campus recently.

Wake Technical Community College has listings for 200 jobs from companies seeking to hire its students, excluding positions for those in medical fields.

"The demand is really strong," said Steve Scott, the college's president.

That's partly because of the school's location. The Triangle has fared better than other communities during the economic slowdown, which benefits Wake Tech students. Most of them plan to stay in the area.

Scott said he's seeing strong interest in students trained in automotive, software, child care and engineering fields.

N.C. State University senior Kylie Goodell can attest to the demand in engineering.

An industrial engineering major, she was in Cork, Ireland, last semester and couldn't begin a full-fledged job search until January.

By the end of the month, Goodell had connected with Tyco. She had an interview in February and a job offer at the beginning of March.

After graduation, she will work in the conglomerate's Greensboro operation.

"It wasn't that difficult," said Goodell, 21, from Plattsburgh, N.Y. "I think being an engineer helped."

All of her friends in the major have job offers, but she has heard "horror stories" about some students still struggling to find work.

Capstrat gives students a leg up

This month, Capstrat tried to help those still searching.

The Raleigh public relations and marketing firm held a career fair with companies such as Quintiles Transnational, Blue Cross and Blue Shield of North Carolina and Fidelity Investments.

About 170 students attended to talk with representatives of the businesses, most of which have openings. That was more than double the number that attended the inaugural event last year.

Capstrat hosted the gathering so that students could see their options, said Karen Albritton, the firm's president. "Sometimes they don't have any way of knowing all the different career options that are out there. This gives them exposure."

Gianino of Duke was among the attendees. She scoped the name tags of company representatives and confidently strode up to them.

"I think I can find some job," said Gianino, who is a cultural anthropology major and is seeking a communications job. The downturn has "been enough to make me reconsider what fields I'll go into."

Gianino, from Palm City, Fla., has a different perspective from some of her peers.

For one thing, at 24, she's older, and she has worked full time in recent years. That has given her a longer view.

"I do understand there is a bit of patience in getting where you want to be," she said.

jonathan.cox@newsobserver.com or (919) 836-4948

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