ShopTalk
ShopTalk
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SHOPTALK
Backstory: Mailbox rental store delivers 30 years of customer service
Small-business owner Brenda Kay Burke opened The Mail Box Plus in Raleigh on Nov. 4, 1983. Burke said she spoils her customers and enjoys helping people.
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SHOPTALK
Ask the experts: Use demographics to find your market
Small-business owners who want to use demographic data to choose the best site to locate their business shouldn't base their decisions solely on the numbers, according to Andrew Bowen, director of research for the Charlotte Chamber of Commerce.
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SHOPTALK
Column: New law means startups must verify investors
On Sept. 23, it became legal for startups to tell the general public that they're raising money, thanks to the Jumpstart Our Business Startups Act, a 2012 law that aims to increase job creation and economic growth. This is not crowd funding. Investors in these startups still need to be accredited...
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SHOPTALK
Potential company theme songs vary from dogs to Darth Vader
Small-business owners share their company's potential theme song.
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SHOPTALK
Best-selling books offer ways to generate, execute innovative ideas
Here's what's on Amazon.com's list of best-selling business innovation books.
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SHOPTALK
Statistically speaking: Small business owners reflect on running companies
Forty percent of small business owners wish they had known more about management before starting their business, according to a survey released in September conducted by office products company Staples.
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SHOPTALK
Upcoming: Small-business networking events
Where and when to network and learn on the small-business circuit.
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SHOPTALK
Owners crafting brands, products through Etsy's online marketplace
Artists and small-business owners across the Triangle use Etsy to supplement their sales, to test their market, get ideas from customization requests and as a stepping stone on their way to wholesale or a larger marketplace.
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SHOPTALK
Backstory: Ph.D. sees future in tarot card reading and astrology
Merriam-Webster defines "tarot" as "a set of 78 cards with pictures and symbols that is used to see what will happen in the future." Philip Young, a full-time tarot and astrology reader with a Ph.D., explains it a different way. Young, who started Black Unykorn Enterprises out of his home in June...
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SHOPTALK
Ask the experts: Compelling messages motivate customers to buy
Small-business owners should craft messages that explain why they do what they do, how they do it and then - and only then - what their company does.
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