Shop Talk

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    Backstory: ‘Mad Popper’ role comes with steep learning curve

    Andrea Ginsberg, owner of the 6-year-old small business The Mad Popper In Durham, said over the years she has traveled a steep learning curve. After working with another business owner in her third year, the store is finally making money.


    Column: Webrooming 101: How to sweep up online sales

    A consumer behavior study done by Interactions Marketing has mirrored the findings of several other surveys that document the rise of something called webrooming, or consumers researching an item online before heading out to a brick-and-mortar retailer to make a purchase.

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