Charlotte Hornets

April 3, 2014

Bobcats roll out website for Al Jefferson's All-NBA campaign

The Charlotte Bobcats had some fun with center Al Jefferson's All-NBA campaign, creating a 'Big Al's Paint' website to promote his in-the-paint scoring skills.

The Charlotte Bobcats had some fun with center Al Jefferson’s All-NBA campaign, creating a “Big Al’s Paint” website to promote his in-the-paint scoring skills.

The Bobcats released the site to the public Thursday. Three media members from each of 30 NBA cities, plus various national media, vote between now and the end of the regular season on a variety of awards, including three center slots on the All-NBA team. Certainly Jefferson deserves consideration. He’s 13th in the NBA in scoring at 21.5 ppg., (ahead of all centers except Sacramento’s DeMarcus Cousins at 22.3) and ninth in rebounding (10.4 per game, seventh among centers). He’s the only player in the Eastern Conference to average 20 points and 10 rebounds this season.

More importantly, he’s had a huge impact on the Bobcats’ 37-38 record. They are closing in on only the second playoff berth in franchise history and Jefferson’s low-post scoring has been crucial to recovering from a 21-120 record the previous two seasons.

The Bobcats were looking for a creative way to spread the word on Jefferson’s accomplishments. So they created an on-line “paint store” motif that they will supplement with a press kit to potential voters.

Among features on the website: Quotes from a variety of opposing players and coaches, an abundance of statistical comparisons and stories written by national (Sports Illustrated and USA Today) and local (Charlotte Observer) media outlets.

efferson’s primary competition for one of three All-NBA center spots are likely Houston’s Dwight Howard, Chicago’s Joakim Noah and Indiana’s Roy Hibbert, all of whose teams are also either in or close to qualifying for the playoffs.

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