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Published: Mar 23, 2008 12:30 AM
Modified: Mar 23, 2008 06:49 AM

Packer boxes out the haters

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Packer on the segments of his life.


Packer on his approach to ACC games and why fans don't like it.


Packer on broadcasting regrets and his view of Gerald Henderson and Tyler Hansbrough.

HIS Q SCORE

Each year, Marketing Evaluations Inc., based in Manhasset, N.Y., surveys sports fans -- defined as people ages 12 to 64 who are fans of at least one major sport -- to determine their familiarity with and fondness for certain sports figures.

The firm, which counts TV networks and advertisers among its clients, found that in 2007 a below-average 45 percent of sports fans recognized CBS analyst Billy Packer, and he earned a below-average Q Score -- or "likeability" rating -- of 13. In the latter category, he ranked 33rd among 37 sports announcers, in the same range as NFL sideline reporters Michele Tafoya and Tony Siragusa.

Packer's counterpart in NFL longevity, NBC analyst John Madden, ranked No. 1. Familiar to 78 percent of fans, he was given a Q Score of 47.

Demographically, Packer does best among men 50 and older, says Henry Schafer, executive vice president of Marketing Evaluations, who wouldn't say whether CBS is a client or why Packer's Q Score was so low. That analysis is proprietary.

ROGER VAN DER HORST

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A year later, Packer verbally recreates each play in detail and, in the end, firmly sticks with his original calls.

It's the certainty that bugs some people. The traffic on his petition site really picked up after the Henderson-Hansbrough incident, Maready says. In his Page 2 column on ESPN.com, Bill Simmons wrote: "In Packer's world, he's always right, and everyone else is always wrong. Unless they agree with him."

Those who know him would argue that such critics are confusing certainty with self-righteousness.

"Billy once said to me, 'I'm often wrong, but I'm never in doubt,' " Dick Packer says.

Unafraid to critique her husband's commentary, Barbara Packer says she has told him when he appears to be angry on camera or "a bit too serious."

How does he take it?

"He kind of laughs," she says. "You have to understand Billy. ... It takes an awful lot to anger him. He is very easygoing. He's very loose. He's actually the antithesis of what appears on the TV screen."

That outsiders don't "get" him doesn't keep Packer up at night. (Actually, he sleeps great, he says.)

"Very few people know anything about me, period, other than their own perceptions," he says, "which I kind of like that, too."

Origins of an analyst

He is, first of all, the son of a coach.

Little secret: The Princeton offense for which Pete Carril became known? Tony Packer was running a version of it as Lehigh's head coach in the 1950s and '60s, although his exacting son acknowledges "there'd be no historical way to say that." Carril succeeded Tony Packer for a year before moving to Princeton.

A few years ago, after Sports Illustrated published an article describing Carril as essentially the guru of the motion offense, Dick Packer says he ran into Carril and asked him good-naturedly: "If you're the genius, what does that make my father?"

Putting a finger to his lips, Packer recalls, Carril replied: "Sssssshhhhh."

Tony Packer also coached baseball at Lehigh and, as an assistant, helped the football team go unbeaten in 1950.

Billy was born Anthony Paczkowski 10 years earlier in Wellsville, N.Y. -- he says his father changed the family's Polish name so he wouldn't risk losing job opportunities, and "William" was added at the same time.

When he was 5, Billy was already a gym rat, and at Lehigh, he'd go straight from school to his dad's practices. When they were alone together, their conversations began to mold in the young Packer a way of seeing the game that influences his commentary to this day. They would diagram offenses and defenses in the living room and talk more about thinking through the game than about specific skills.

"When my brother comes on the screen," Dick Packer says, "I see my father."

Assistant on the floor

By the time Billy got to Wake Forest, after a recruiting brush with Duke, he wasn't shy about basketball or business, making money on the side and making himself an extra assistant coach.

"Something went wrong and he didn't like it, he would tell us, and he didn't mind going back at the coach even," says Al Koehler, a former teammate and now director of investigations for the N.C. Department of Insurance.

Packer, who developed an unusual bond with legendary Horace "Bones" McKinney, felt comfortable enough to occasionally challenge the man he considered a mentor. McKinney possessed enough self-assurance to listen.

A Baptist preacher who was considered one of the sharpest coaches in the country, the late McKinney would get so excited on the bench that he once tried a seat belt. (Didn't work.) He might yell out three or four different plays at once, Koehler says, so Packer, an All-ACC guard, would avoid his coach by bringing the ball upcourt "on the opposite side from Bones."


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