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Packer on the segments of his life.
Packer on his approach to ACC games and why fans don't like it.
Packer on broadcasting regrets and his view of Gerald Henderson and Tyler Hansbrough.
HIS Q SCORE
Each year, Marketing Evaluations Inc., based in Manhasset, N.Y., surveys sports fans -- defined as people ages 12 to 64 who are fans of at least one major sport -- to determine their familiarity with and fondness for certain sports figures.
The firm, which counts TV networks and advertisers among its clients, found that in 2007 a below-average 45 percent of sports fans recognized CBS analyst Billy Packer, and he earned a below-average Q Score -- or "likeability" rating -- of 13. In the latter category, he ranked 33rd among 37 sports announcers, in the same range as NFL sideline reporters Michele Tafoya and Tony Siragusa.
Packer's counterpart in NFL longevity, NBC analyst John Madden, ranked No. 1. Familiar to 78 percent of fans, he was given a Q Score of 47.
Demographically, Packer does best among men 50 and older, says Henry Schafer, executive vice president of Marketing Evaluations, who wouldn't say whether CBS is a client or why Packer's Q Score was so low. That analysis is proprietary.
ROGER VAN DER HORST
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