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RALEIGH -- Shaw today unveiled a new logo for its athletics teams.
"Our new logo is a symbol of progress, strength, fortitude and excellent achievement," Clarence G. Newsom, president of the private liberal arts college, said in a news release.
The logo of a fierce-looking bear was developed by the Triangle marketing firm vitalink(R).
"This log is symbolic and a very significant part of the branding and direction of athletics that has evolved into 'A New Reality,' " said Shaw's executive vice president, Martel Perry. "This is the first step that Shaw University athletics is taking to become a world-class program."
The Bears' football season begins Aug. 25 at Miles College in Fairfield, Ala.
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