Direct Marketing

Preprints - Total Market Coverage

Preprint distribution is available every day except Monday in The News & Observer.

Increase your penetration by also inserting into one of our community publications. Zoning is available at the ZIP code level for most of the greater Triangle in all our our publications, or you can reach households to the far reaches of eastern North Carolina with our full distribution.

Triangle Area ZIP Code Map

The News & Observer Circulation Maps

More Information About Circulation

Total Market Coverage

Saturate the greater Triangle market with no duplication and reach more than 658,000 homes. Our cost-effective TMC program reaches nearly 100% of households with our combination of The News & Observer, network of community papers and our mailed non-subscriber jacket,

Midweek Values


TMC Distribution Area Map

Target Smart - Print & Deliver Program

Combining the power of The News & Observer, our nine community newspapers and Midweek Values, Target Smart offers saturation without duplication. For one low price, we'll design, print and distribute your insert. Whether you want to reach the entire market or just select ZIP codes, you won't find a better option than

Target Smart


Contact your Account Executive or Jennifer Trainer (919) 836-5656 for Preprint quantities and deadlines.

Shipping Information:

The News & Observer Publishing Company

1400 Mechanical Boulevard

Garner, NC 27529

Receiving hours: Mon.-Fri. 7 a.m. - 7 p.m.