Online Media

Rich Media Advertising

Note: Headings below link to fliers with advertisingrates and contact information in .pdf format, which requires appropriatesoftware to view. To download free Adobe Reader software, click here.


Standout! Rich Media ads provide extra graphic elements andanimation that will make your ad jump off the page.

Appear in apremium position on our most-trafficked section fronts with these:

Corner Peels

The cornerpeel ad is a floating ad anchored to the corner of the page (watch a demo). The peel opens when the usermouses over, and closes either when they move their mouse or click alink to close it.

The full peeled graphic is 800 pixels wide and 550pixels tall. The teaser graphic is 100 pixels wide and 125 pixels tall.On both the teaser and peeled graphics, half the ad area is used for thead message.

Corner Peels are available on the home page and allsection fronts.

Sliding Billboards

Thislarge banner pushes the page contents down from the navigation bar (watch a demo). It starts in the fully expandedstate and can be replayed by clicking on the button (972 pixels wide and30 pixels deep) at the top of the page. The full sliding billboardgraphic is 972 pixels wide and 500 pixels deep.

Sliding Billboardsare available on the home page and all section fronts.

Expanding Billboards

Anexpanding billboard grows to cover the page content when the user holdstheir mouse over the ad (watch a demo).

Expanding billboards areavailable with impression campaigns.


Floorboards are like small billboards that adhere to the bottom of thebrowser window and remain open until the user clicks the close button,which closes the floorboard panel, leaving the pencil behind (watch a demo). The fullexpanded Floorboard is 960x110px. When closed a pencil (960x30) remains.The user can re-expand the Floorboard but they cannot close the pencil.

Floorboards are available on the Home Page and all story pages


In this ad, a200x200-pixel floating element will "fly" across the page, pausing nomore than one second over content (watch a demo). The element must be linked to an in-pagebanner and fly out of or into the in-page unit. It appearsautomatically, and can be set to reappear for the user via a link in thead.

Floating ads are available on section fronts and with impressioncampaigns.


You can embed a videoin a 300x250-pixel ad that will play automatically (watch a demo). The audio starts muted and the usermust opt to hear the audio.

Video files accepted are .flv, .mov(preferred), mpg/mpeg/mp2.

Video ads are available on section frontsand with impression campaigns.

Video Takeover

Page goes gray and the video takes up to 85% of the screen and plays in the middle of the screen (watch a demo).

Video player is 576x324 pixels. One video per user per 24 hours.

Video format: .flv.

Video takeover ads are available with impression campaigns.