Customer Service

Advantage Program

ADvantage Newspaper Sponsorship Program

Program Overview

Newspaper sponsorships allow your company to reach customers through a unique, low-cost, advertising and distribution package.

Sponsored newspapers are delivered to non-subscribing households throughout The News & Observer service area. Specific zip codes are available.

Each newspaper is accompanied with a full-color, 8 1/2" x 11” ‘topper flyer’, that includes an advertising/sponsorship message from your company.


Front-page exposure ‘topper flyer’ with each delivered newspaper. Entire one side includes your company’s logo and advertising/sponsorship message.

Guaranteed distribution at a low cost per thousand.

Unique partnership with the Triangle’s leading newspaper.

Build goodwill and foster customer loyalty by providing a valuable newspaper along with your advertising/sponsorship message.

Sponsor recognition as the party responsible for the complimentary newspaper.

The News & Observer provides all printing and distribution at a substantially discounted rate.

Program Examples

Grand Openings – Alert the community of your presence in their area

Seasonal – Tax preparation services during tax season

Sports related – Drive traffic to your establishment for the “Big Game”

Special Events – Sponsor newspapers distributed at a show or expo

Restaurants – Send out your message to potential customers

Contact The News & Observer today to learn more and enroll in our ADvantage Newspaper Sponsorship Program:

Wendy Reeves, Director of Audience Development

Call (919) 829-4694 or email