The N.C. Museum of Art has launched a new mobile app featuring themed, self-guided audio tours that replace its cellphone tour.
The free app, available in English and Spanish, is intended to customize visitors’ experience and introduce them to new works of art at the museum, said Emily Kotecki, coordinator of distance learning.
It’s also a way for the museum to reach people on their mobile devices. Between 85 percent and 90 percent of the museum’s visitors have smartphones, Kotecki said.
The museum has also added videos and interactive features to some of its upcoming exhibits.
“We’re seeing digital as a way to spark interest from people,” Kotecki said. “We want it to be an interaction.”
The tours, which last about 30 minutes each, are broken into three themes:
▪ Curator’s Choice: Every section of the museum’s collection is curated by an expert in a specific period of art history. While walking through the museum’s collection, people can listen to a curator’s top choices for exhibits.
▪ Lunch Break: For people stopping by the museum on their lunch break, this tour introduces them to art and food from around the world.
▪ Date Night: People can listen to artists’ interpretation of love over the centuries while perusing galleries at the museum.
In the fall, the museum will evaluate how many people have downloaded the app and feedback and ratings submitted through the iTunes store, Kotecki said. More themes may be added in the future.
The app can be downloaded from the iTunes store or online at app.cuseum.com/NCMA.
Madison Iszler: 919-836-4952; email@example.com