On the Beat

Rolling Stones tickets: Bring your wallet

Estimated secondary-market ticket prices from Rukkus.com.
Estimated secondary-market ticket prices from Rukkus.com.

The Ticket presale for the Rolling Stones’ July 1 show in Raleigh commences at 10 a.m. on Wednesday (through American Express, if you’ve got a card), with the general-public on-sale date set for next Monday. But that’s just the “primary” market, in which ticket prices range from $69.50 (which has gone up from the originally announced low-end price of $59.50) to $350 -- plus applicable taxes and service charges, of course.

After that, marketplace forces of supply and demand will take over when people start selling tickets via the “secondary” market on Rukkus, StubHub and other broker sites. Rukkus has already done some calculations based on previous data from past Stones shows within 500 miles of the Triangle and put out estimates of what tickets will cost this go-round on broker sites:

Average ticket price -- $546.10

Minimum price -- $123

Maximum price -- $1,680

I sent messages to StubHub’s publicity minions to ask if they’ve done similar estimates, but I did not get a response. So the Rukkus projection is what we have, and I’d say it looks suspiciously high.

It appears to be based on the expectation of a quick sellout, which would drive up prices. But given that the Stones did not sell out Carter-Finley the last time they played there in 1994 (and that was with a double-platinum new album to tour behind, which they don’t have this year), a sellout in 2015 seems like an optimistic assumption.

We shall see, however.

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