It's a new day and a new logo for local CBS affiliate WNCN.
The Nexstar-owned station, known since its affiliation change from NBC in February 2016 as CBS North Carolina, will now be known as CBS 17.
The change was announced on Thursday, as more eyeballs are expected to be tuning in to the station for NCAA Tournament games.
Along with the new logo comes a new set, new website design and new on-air graphics.
Digital Access for only $0.99
For the most comprehensive local coverage, subscribe today.
As far as ratings go, WNCN is in third place in a very competitive market, battling WRAL and WTVD — but they have made gains in the past year.
Vice president and general manager Byron Grandy said Nexstar is investing in the station around the concept of "local news that matters."
“The significant investment made to upgrade all aspects of our station’s local news programming, website platform and mobile apps is the latest example of how CBS 17 is delivering on our promise to provide exceptional cross-platform content and enhanced service,” Grandy said in a news release.
Grandy said the new logo, a large "17" with the CBS "eye" logo against a red backdrop, "conveys strength and energy with more color."
A new set, new website
Viewers of the CBS 17 newscasts will also notice new sets. Grandy said they have also implemented enhanced production capabilities that will allow them to "go big when needed."
The Friday morning newscast introduced the new three-anchor format, with Taniya Wright and Felicia Bolton, and Lionel Moise filling in for Russ Bowen (who is filling in during evening newscasts).
The WNCN news and weather apps will also rebrand to CBS 17, effective via updates on your mobile device.
Brooke Cain: 919-829-4579, @brookecain