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Foundations donate $610,000 to boost NC enrollment for subsidized insurance

Enroll America, the nonprofit organization created to promote subsidized insurance under the Afforable Care Act, will receive $610,000 in foundation grants to boost outreach efforts in North Carolina.

Most of the money – $580,000 – will come from the Kate B. Reynolds Charitable Trust in Winston-Salem and the Robert Wood Johnson Foundation in Princeton, N.J. The Reynolds Trust announced the grants Tuesday.

Also pitching in are the Cone Health Foundation in Greensboro and the Reidsville Area Foundation.

Enroll America has offices in Raleigh and Charlotte and organizers in Wake, Mecklenburg and Guilford counties.

The foundation grants were awarded to boost Enroll America’s outreach in rural residents and to Hispanics, two populations that are among the least knowledgeable about the individual insurance mandate, and penalty for noncompliance, under the new health care law.

The outreach effort funded by the grants will attempt to “reach potential health insurance consumers through door-to-door canvasses, phone banks, and distributing educational materials at community events and public places like grocery stores and pharmacies,” said Enroll America’s North Carolina spokesman Lovemore Masakadza.