Effective Date: 10-28-09
Information we collect
Access to certain special content, services and features on NewsObserver.com requires users to be subscribers to The News & Observer and/or to become registered members at NewsObserver.com. Member registration may require you to provide certain personally identifiable information, such as your name, e-mail address, street address, telephone number, gender, and date of birth. If you choose to purchase a print subscription to The News & Observer or a classified ad when you register, we also require credit card and billing information. For more information about how we use your credit card and billing information, see the Section below titled "Electronic commerce". You will be asked to select a member name and password so that you have access to this information and can revise it in the future. To complete the registration process, we will send you a validation e-mail message. You must click the link in the e-mail to fully activate your membership account. At registration you will have the opportunity to Opt in of subscribing to e-mail newsletters and alerts sent to you on behalf of NewsObserver.com and its advertisers.
Some features and services of NewsObserver.com may require additional personally identifiable information or other demographic information. We may collect other personally identifiable information when you provide feedback, comments, engage in chat, message boards, interactive forums or participate in surveys, or if you contact us offline. For example, when you enter contests you will be asked to also provide your phone number so that we can reach you in the event you have won a prize. All users may decline to share such information with us, by choosing not to register on NewsObserver.com or not to use our services. Only registered members, however, may access certain content, services and features.
If you wish to forward an article to a friend, we will ask that you provide your friend's name and e-mail address. While we may collect statistics on which articles are forwarded, we do not sell, rent, or market your friend's personal information, and retain the information only as long as necessary to provide this service.
Passive data collection and use
Like most Web sites, NewsObserver.com also collects and logs information automatically and through the use of electronic tools that may be transparent to you, such as your IP address, the name and location of your Internet Service Provider, the type and version of your browser, the length of time that you stay on NewsObserver.com, search queries, your click-stream data, the location that referred you to NewsObserver.com and the average number of pages viewed. If you visit another Web site prior to browsing NewsObserver.com, that Web site might place personally identifiable information within a URL, which may be logged by us. Your IP address is the identifier assigned to your particular computer when you access the Internet. Depending on how you connect to the Internet, your IP address may always be the same, or it may change each time you access the Internet. Note that logging your IP address does not in and of itself provide us with your name, e-mail address or home or work address. We use this log information for systems administration and troubleshooting purposes and may also use it to gather general demographic information about you such as your general location and your Internet Service Provider. To better provide our services to you and to develop member profiles that enable us to tailor NewsObserver.com's services and its advertisements to your interests, we may correlate this log information with other information about you, such as your registration information or newspaper subscription records. We may provide to third parties anonymous aggregated (non-personally identifiable) general information about our Web site and its users.
Most standard Web browsers contain a feature called "cookies," which allow a Web site to place information about a user's visit to that Web site in a small data text file that is stored on the user's computer. Our use of cookie technology will likely be transparent to you and is used to recognize you and hold information from one visit to the next in an effort to increase your ease of use of NewsObserver.com and to allow us to better understand how people use NewsObserver.com through click-stream analysis. For example, cookies may be used to store information such as your member name and password, sparing you from having to re-enter that information each time you visit. Another example is that we may use cookie technology to control the number of times you see a particular advertisement while visiting NewsObserver.com. You can turn the cookies feature off by using your browser preference options, but doing so will severely limit your access to NewsObserver.com and may prevent you from registration.
Users may elect to be excluded from these and other targeted-advertising networks by following this link: http://www.networkadvertising.org/managing/opt_out.asp.
NewsObserver.com participates in the APT from Yahoo! platform and Yahoo! is an ad network partner to display ads on our sites. To improve your ad experience on NewsObserver.com and elsewhere on the Internet, we may send non-personal information to Yahoo! based on your browser's activities, such as type of pages viewed and categories of interests, so that the advertising you see is relevant to you. Yahoo! also may use information regarding its own users to select which ads to display. Learn more about Yahoo!'s ad practices, including how to opt out of using anonymous information to select which ads to show you. Yahoo! is a member of the Network Advertising Initiative.
Use of personally identifiable information
Personally identifiable information may be accessed by the user who entered it, by The News & Observer and NewsObserver.com personnel, and by certain third parties, such as those who provide technical support or content services to NewsObserver.com. For example, your billing and credit card information will be shared with third parties who perform tasks required to complete the purchase transaction. We ask these third parties to keep any personal information supplied by us confidential. We also endeavor to keep your personally identifiable information inaccessible to other users or advertisers of NewsObserver.com. Note that your first name may be displayed on NewsObserver.com when you visit NewsObserver.com as a logged in member. We will also display your e-mail address and contact information in your Member Center. While no Web site is completely secure, we make reasonable efforts to secure the Member Center, such that; it can only be accessed by logging in with your member name and password.
We may also disclose personally identifiable information when deemed necessary or appropriate:
Use of aggregated information
To describe our services to prospective partners, advertisers and others, we may use your personally identifiable information to create a compiled, aggregate and anonymous view of the NewsObserver.com audience and their usage patterns ("Aggregated Information"). We use Aggregated Information to operate our services and to better understand our audience as we develop new content and services. Aggregated Information may also be shared with third parties with whom we contract to provide content and services on NewsObserver.com as well as advertisers so that they can better understand our audience. For example, we might disclose that a certain percentage of our users are female or within a certain age range or live within a cluster of ZIP codes.
NewsObserver.com, 215 South McDowell Street, Raleigh, North Carolina 27602, or 919-829-4500, or firstname.lastname@example.org
Member mail and e-mail offers
NewsObserver.com does not rent, sell, barter or give away its user or member lists or its users' or members' names, e-mail addresses or mailing addresses for use by advertisers and other third parties for the purpose of solicitations, unless the user has previously given his or her consent at the time of general registration or registration for a specific contest or service. If a user granted permission to receive solicitations (referred to on NewsObserver.com as e-mail Offers) at the time of registration but subsequently wishes to opt out from receiving such solicitations, the user may visit the Member Center and change one or more of the category-specific permissions related to receiving e-mail from The News & Observer and NewsObserver.com advertisers.
All registered users will receive periodic Member Mail e-mail related to their membership account or various features and services on the The News & Observer Web sites to which their membership entitles them access. Because Member Mail is an integral part of our service to you, users cannot opt-out of receiving Member Mail. If you do not want to receive Member Mail, your only option is to terminate your membership by following the directions in the Member Center.
Separate from NewsObserver.com Member Mail, The News & Observer may send you information via e-mail about various products or services that we believe may be of interest to you, including e-mails that may contain content provided by third-party advertisers. If you do not want to receive this information, you can Opt in by changing your permission setting for The News & Observer Promotions e-mail in the Member Center. The Member Center also allows you to select which categories of e-mail Offers might interest you. You can also change your Opt in preferences in the Member Center.
When a user specifically authorizes e-mail solicitations we make available the user names and other Personally Identifiable Information in accordance with the applicable license.
Our HTML-encoded e-mail messages may include graphic files, which we use to gather information about e-mails sent our members. When such a message is opened in an HTML-capable e-mail program, the recipient's computer accesses our server to retrieve the graphic file, and allows us to record and store the date and time, the recipient's e-mail address, and other standard logging information. These HTML-encoded e-mail messages may also read cookies.
Affiliated sites, linked sites and advertisements
NewsObserver.com expects its partners, providers of content and services and advertisers to respect the privacy of its users. Be aware, however, that third parties, including our partners, providers of content and services, advertisers and others accessible through our site may have their own privacy and data collection policies and practices. For example, during your visit to NewsObserver.com you may link to, or view as part of a frame on a NewsObserver.com page, certain content that is actually created or hosted by a third party. Also through NewsObserver.com you may be introduced to, or be able to access information, services, Web sites, features, contest or sweepstakes offered by other parties. The News & Observer and NewsObserver.com are not responsible for the actions or policies of such third parties. You should use common sense when you navigate the Web and be aware of when you travel outside of NewsObserver.com. In addition, you should carefully review the applicable privacy policies of each Web site you visit and each Web service you use.
For certain electronic commerce services on NewsObserver.com, such as placing classified ads electronically or subscribing to The News & Observer, we require additional information. To complete these transactions, we may collect information from you such as your name, credit card number and other financial or personally identifiable information. We endeavor to protect the security of your payment information during transmission by using Secure Sockets Layer (SSL) technology, which encrypts information you submit. The News & Observer uses the credit card and shipping information for the purpose of completing the transaction and does not provide this information to third parties except for the providers of the transaction processing and the issuers of credit cards in order to process the transaction, or as otherwise set forth in this policy.
Changing your personal information and deleting your account
In general, if you are a registered member, you may return to your account information page in the Member Center to update the information you previously provided to us. To prevent minors from improperly entering contests for which they are not eligible, we may require additional proof from people asking to change information regarding their date of birth. NewsObserver.com may retain personal information for an indefinite amount of time.
You can delete your NewsObserver.com membership account in Member Center by clicking on the link labeled "delete my account." By doing so, all but a transactional record of your membership account will be removed from our databases, though some records may remain on back-up media. Note that by deleting your account, you will cancel your membership and may no longer be able to access those parts of NewsObserver.com for which membership is required.
Remember the risks when you use the Internet
You should know that when you voluntarily disclose personal information on the NewsObserver.com Web site (for example, in the discussion forums), that information can be collected and used by others and may result in unsolicited messages from other people. While we do our best to protect your personal information, we cannot be responsible for information that you choose to publicly disclose. Further, you are solely responsible for maintaining the secrecy of any passwords or other account information. Although we make good faith efforts to store the information we collect in a secure operating environment that is not available to the public and to work with responsible third parties, we cannot guarantee complete security for your information.
In addition, our advertisers, content providers, partners and other Internet sites or services that may be accessible through NewsObserver.com have separate data and privacy practices that are independent of us, and we disclaim any responsibility or liability for their policies or actions. Please contact those sites directly if you have questions about their privacy policies.
Platform for privacy preferences
If you have any questions or comments about our policies, we may be reached at NewsObserver.com, 215 South McDowell Street, Raleigh, North Carolina 27602, at 919-829-4500 or at email@example.com.