Working in a corporate environment, Suresh Bhagchandani enjoyed indulging his love of fashion through tailored suits and pops of color and pattern with his neckties.
But as dress codes began to relax, and suits and ties became less common in favor of business casual attire, Bhagchandani discovered he actually enjoyed accessorizing with his ties. In search of a similar accessory that would allow him to explore his flair for fashion in a relaxed office environment, he realized the answer was at his feet: socks.
“It’s amazing how socks have been one of the most overlooked items in men’s wardrobes. Socks can add a lot of depth to one’s outfit,” he says. “They are a great way to elevate your mood and show your confidence.”
But as he began shopping for socks that were fun and fashionable, while also being work-appropriate, he found the options lacking. So, he decided to create his own line, selling the socks as a subscription service called Exec Socks.
The socks come in a rainbow of colors and fun, yet office-appropriate, designs that include argyles, polka dots and stripes. And they don’t just look good. Bhangchandani wanted them to feel good, too.
“We also are committed to quality and comfort,” he says. “This is a top priority because we understand when wearing something for six to eight hours a day, it needs to be comfortable. Our socks are made of 90 percent cotton, which helps absorb any sweat and is smooth on your feet.”
As the business has grown over the past two years, Bhangchandani has looked for ways to support the local community. This month, he partners with Oak City Outreach Center, a local nonprofit working to end hunger and homelessness in the Triangle. For every subscription order placed through Father’s Day, June 17, using the promo code DADSOCKS, Exec Socks will donate a pair of socks to the center.
“When we first began connecting charities in the community, we learned that socks were one of the most needed, but least donated, items available to men, women and children in need,” he says. “Think about it: When people donate clothing items, it’s usually shirts, pants and shoes. We all need socks as well.”
For Bhangchandani, these partnerships with local charities are a way to say thank you to the community that has supported him and allowed his business to thrive.
“I have lived in this community for almost 15 years now and have always looked for opportunities to give back,” he says. “With Exec Socks, we are able to provide a clothing item that’s truly needed. It means a lot that we can give back to a community that has done so much for us.”
For more, go to execsocks.com.
Dress for Success Triangle NC hosts its summer boutique sale, June 15, 10 a.m.-7 p.m., and June 16, 10 a.m.-5 p.m., at 1812 Tillery Place in Raleigh. Attendees can score deals on new and gently used women’s clothing and accessories, with proceeds benefitting Dress for Success’ programs to help local women in need.
Admission is free, but with a $20 donation, shoppers can get early access at 9 a.m. The sale runs in conjunction with nearby neighbor The Green Chair Project’s pop-up sale featuring furniture, home goods, art and more. For more info, visit trianglenc.dressforsuccess.org.
Duke professor and author Laurent Dubois will talk soccer during Vert & Vogue’s monthly Happy Hour, June 15, 5:30-6:30 p.m. In anticipation of the upcoming World Cup, Dubois will explain some of the finer points of the sport and chat about his book, “Language of the Game: How to Understand Soccer.” Drinks will be served. For more info, call 919-797-2767.
Macy’s Backstage Opens
Macy’s Backstage, the store-within-a-store outlet, opens June 16 at Macy’s in Crabtree Valley Mall. The shop boasts more than 16,000 square feet of discounted clothing, home goods, gifts and more on the lower level of the store. On opening day, the first 200 customers will receive a giveaway, and there will be other special events throughout the day. For details, call 919-510-8700.