Fashion

Style Watch: Raleigh-based MagnaReady could get wider reach

Maura Horton, who lives in Raleigh, created MagnaReady shirts which are dress shirts that have the look of a traditional button-down with magnets that close the open seam, rather than buttons in holes.
Maura Horton, who lives in Raleigh, created MagnaReady shirts which are dress shirts that have the look of a traditional button-down with magnets that close the open seam, rather than buttons in holes.

Watching her husband, who lives with Parkinson’s disease, struggle with ordinary tasks such as buttoning his shirts was difficult for Maura Horton. As a coach who often travels for business, his limited mobility caused not only time constraints, but embarrassment, as well.

“Initially in his disease, he had the most difficulty with buttons – especially the small buttons on his dress shirts,” says Horton. “He started to have to schedule an increasingly large block of time just to get dressed or enlist the help of others, which was not a long-term solution.”

So, Horton, who lives in Raleigh, created a solution – MagnaReady shirts (magnaready.com). The dress shirts have the look of a traditional button-down, with magnets that close the open seam, rather than buttons in holes.

Earlier this year, PVH Corp., which owns fashion brands such as Calvin Klein and Tommy Hilfiger, licensed MagnaReady’s patented technology, potentially bringing Horton’s designs to a mass-market audience.

“It was always my goal to reach out to industry leaders to have them adopt our patented technology,” says Horton. “The scope of people PVH can reach while doing it in an altruistic manner is very important to me. PVH is the leader, and our partnership hopes to not only directly help the vast limited mobility group but to become a resource to the ever-growing population of limited mobility and baby boomers.”

For Horton, this latest development is the first step in the realization of a dream to restore independence for those with limited mobility and allow them to look and feel just as good in their clothes as everyone else.

“For our family, it is most important that our story doesn’t end with just a diagnosis of a disease,” she says. “I am thankful that we can help so many dress with dignity and maintain some level of independence. We set out with a mission to provide a product to help those in need but also to try to change the landscape of how those with disabilities are viewed.”

Trunk shows

Spring is almost upon us, and with it comes a spate of trunk shows with clothing and accessories for warmer weather.

▪ Galatea Boutique in Raleigh’s Seaboard Station celebrates the season with a Naot shoes trunk show Thursday-Saturday. The show kicks off with a shopping event Thursday from 6-8 p.m., with mini-facials, fairy hair and refreshments. For details, call 919-833-8565.

▪ New styles from Sympli, a Canadian brand offering casual chic clothing in sizes 2-26, will have a trunk show at Kristen’s Shoes and Apparel in Raleigh’s Cameron Village, Thursday-Saturday. The store also will host a fashion show of new looks from the brand Thursday at 5 p.m. and Friday at 11 a.m. Fashion show attendees receive $20 off a Sympli purchase. To RSVP, call 919-202-5030.

▪ Charlotte’s in Cameron Village hosts a triple trunk show featuring spring and summer styles from Tyler Böe, Britt Ryan and Jude Connallay, Thursday-Friday. Call 919-821-9828 for more details.

▪ Alexia’s Bridal Boutique in Raleigh will have the latest gowns from Liancarlo for a trunk show Thursday-Saturday. A brand representative will be in store to provide fit services, and customers will receive incentives with purchase during the event. Call 919-829-5900 to schedule an appointment.

▪ Dovecote boutique’s pop-up shop series continues this week with nature-inspired pieces from Watts Jewelry on Saturday and Sunday. Dovecote is in Pittsboro’s Fearrington Village, 919-542-1145.

▪ Designer Lela Rose brings her fall 2016 collection to Raleigh for a trunk show and book signing at Vermillion at North Hills. The trunk show runs March 16-18, and Rose will be on hand 2-4 p.m. March 16 to sign her book, “Pret-A-Party: Great Ideas for Good Times and Creative Entertaining.” To schedule an appointment for the show, call 919-787-9780.

Girls’ Night Out

Ladies can enjoy discounts, music, refreshments and more during Belk Crabtree’s Girls’ Night Out, Thursday, 5-8:30 p.m. Attendees will get the chance to meet 2015 Belk Southern Designer Showcase winners, see new dresses from Anne Klein and Nine West and get 20 percent discounts on purchases. The event is free.

Dresses for prom

Apex United Methodist Church holds its annual Prom Shoppe, 3-7 p.m. Friday and 10 a.m.-1 p.m. Saturday. Dresses, shoes and accessories will be available for local girls who can’t afford prom attire. The church is at 100 S. Hughes St.; 919-362-7807.

Jewelry show

Joint Venture Jewelry hosts a custom jewelry show through March 19. The Cary store will have hundreds of mountings available just for the show. For details, visit jointventurejewelry.com.

Send Style Watch tips to jenniferbringle@gmail.com.

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