Business

ChannelAdvisor joins Jet bandwagon

E-commerce technology company ChannelAdvisor is enabling its retail and manufacturing customers to get in on the ground floor with a company that is aiming to become an online version of Costco.

The Morrisville-based company on Tuesday announced a strategic partnership with Jet, a startup that has generated a lot of buzz even though it hasn’t yet launched its business to the public. As a result, ChannelAdvisor customers will be able to list their products on the Jet website in time for the upcoming launch.

Jet was founded by Marc Lore, the founder of Quidsi, the company behind Diapers.com, Soap.com and other sites that was acquired by Amazon for more than $500 million. Jet already has attracted $80 million in venture capital finding.

Similar to brick-and-mortar retailers such as Costco and Sam’s Club, Jet will charge an annual membership fee and promises discount prices.

“Jet is positioned to become a disruptive player in the e-commerce industry,” ChannelAdvisor CEO Scot Wingo said in a prepared statement. “We are excited to be a launch partner with Jet so that our customers can leverage our integration to be ready to start selling on day one.”

ChannelAdvisor’s cloud-based software enables retailers to integrate and manage online sales across a multitude of sales channels. Customers also use its software to automatically advertise products on search engines such as Google and Yahoo and to promote products on Facebook.

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