Truphone eyes local expansion of headquarters in Durham

Truphone, a British company that established its U.S. headquarters in the Triangle in 2012, is moving into new space in Durham that will allow it to expand.

The company, which employs about 20 people locally, conceivably could double its staff this year if all goes well, said Rita Simonetta, director of marketing for the Americas.

In addition to serving as its U.S. headquarters, Truphone has made Durham its regional sales hub for the southeast.

It’s the fourth sales office the company has opened in recent months. It also has sales offices in New York, Houston and San Francisco.

“Marketing and sales are our big push, because we’re really trying to establish our business footprint here in the U.S.,” Simonetta said.

Truphone’s new office is at 4309 Emperor Boulevard.

Truphone’s patented technology allows customers to have multiple international mobile numbers on a single SIM card in the countries it operates in: the U.S., United Kingdom, Australia, Netherlands, Germany, Poland and Spain, plus Hong Kong.

In those countries, local calls, texts and downloads are treated as local and charged at local rates. Call quality also is improved.

“If I am traveling to Europe and my husband needs to reach me, he just calls my U.S. number...and it’s a local call to him and it’s a local call to me,” Simonetta said.