Most people don't pay much attention to the directory signs in shopping centers.
At the very best, they stop to glance at them if they are searching for a specific store.
But sometimes those signs can reveal secrets.
For example, sharp-eyed observers who examine the new signs at Raleigh's Cameron Village will spot Goodberry's Frozen Custard labeled clearly in the vacant space between The Party Shop and Accipiter.
Henry Brathwaite, director of marketing for the Raleigh chain, confirmed it's true.
The company is shooting to open by midsummer.
It will be Goodberry's first "in-line" store, meaning it's not a stand-alone building.
The store will be roughly the same size as the company's others, but it will have less outdoor seating.
On the plus side, its different design also means this Goodberry's will have the capacity to dabble in other products, including coffee and baked goods.
In the future, Brathwaite said, Goodberry's will consider both more stand-alone stores and other in-line stores, which should increase its flexibility to fit into more shopping centers.
The Cameron Village store will be the company's ninth in the area and will help fill a geographic gap, Brathwaite said.
"If you look at all our stores on a map, there's a big hole in the middle," he said. "Cameron Village is right in the middle."
Also in Raleigh, the K&S Cafeteria in Six Forks Station will close at the end of this month. The company said sales at that store were too slow.
There are no plans to close the K&S in Raleigh's Tower Shopping Center or the one in Cary. The cafeteria at 9420 Forum Drive will end operations with end with the month. . So far, there is no replacement tenant.
Several changes are in the works at Durham's Northgate mall: Jimmy Jazz will open this summer, selling urban-inspired clothing; Game Frog will move this spring to a larger space in the outside Plaza portion of the mall; GNC and Shoe Department are renovating; Tiger Direct is being converted into a CompUSA, mirroring the conversion of the Raleigh Tiger Direct store earlier this year; and Closet Fashion will move to a larger space next to CompUSA.
In Knightdale, A' Nets Katch has opened at 2009 Village Park Drive, off U.S. 64. The store sells two dozen varieties of fresh seafood, from crab legs to fish, plus sides, sauces and other products to prepare your seafood.
Other items: In Apex, Brewster's Chicken is open at 775 Center St., touting pressure cooked ibroastedi chicken rather than traditional fried chicken. Oe Boater's World Marine Center in Raleigh's Pleasant Valley Promenade is liquidating. The final day for the store at 6286 Glenwood Ave. is June 2 Oe In Cary, Ollie's Bargain Outlet will open at 651 Cary Towne Blvd. on Wednesday. Oe In Raleigh, Love In Bloom Maternity opens Saturday at 4035 Lake Boone Trail. Oe And in Wake Forest, the Kohl's at 12620 Capital Blvd. opens Sunday, and the Mellow Mushroom restaurant at South Main Street and Wake Drive opens Monday.