No. 1 PC maker Lenovo has named a new president of its North American operations to succeed Jay Parker, who was promoted to a new role last month.
Aymar de Lencquesaing, previously president of EMEA, or Europe, the Middle East and Africa, was announced as the new president of Lenovo North America Tuesday. His appointment takes effect immediately.
De Lencquesaing joined Lenovo in late 2013 and was named president of EMEA in February 2014.
Lenovo, which is based in China and has a headquarters in Morrisville, reported that in its fiscal third quarter that ended in December the company reached a record 19.7 percent share of the EMEA market under de Lencquesaing’s leadership. EMEA third-quarter sales increased 40 percent from a year earlier.
De Lencquesaing spent more than two decades in the U.S. before joining Lenovo at companies such as such as Softbank, Ziff-Davis and Tandon. He served a stint as CEO of Packard-Bell while in Europe.
Although De Lencquesaing will be spending a lot of time at Lenovo’s Morrisville headquarters, he’s not planning to move to the area, according to company spokesman Ray Gorman.
De Lencquesaing’s predecessor, Jay Parker, recently was promoted to senior vice president of Lenovo’s enterprise business, which includes servers and data storage systems, as part of a broader realignment of the company’s top management.
Lenovo also on Tuesday named former HP executive Eric Cador as senior vice president and president of EMEA effective May 1. Cador previously led HP’s PC and printing businesses in EMEA as senior vice president of the company’s personal system group.
De Lencquesaing and Cador will report to Gianfranco Lanci, who was named president and chief operating officer last month.
Lenovo has 3,500 workers in the Triangle.