Community leaders in the Triangle launched a surprise Twitter campaign on Wednesday to lure Amazon’s second headquarters to the region.
With one week to go before the deadline to submit proposals to the online retail giant, the onslaught of tweets all day on Wednesday were in contrast to the tight-lipped approach that area economic developers have kept about the project.
The tweets were a collaborative effort, said a spokeswoman for the Geater Raleigh Chamber of Commerce.
Amazon announced in September that it would spend $5 billion on construction and hire up to 50,000 people at a second headquarters and invited regions in the United States and Canada to collaborate to submit proposals.
The deadline is Oct. 19.
A tweet by the Wake County Economic Development, which is a branch of the Raleigh chamber, kicked off the #TriangleDelivers spree Wednesday morning.
Chambers of Commerce soon joined in from across the Triangle employing GIFs and catchphrases.
Individuals and businesses got in on it, too.
Some made promises.
While others touted the region’s arts, music, sports and educational institutions.
The Research Triangle Regional Partnership is coordinating the effort here. Ryan Combs, executive director, explained by email on Wednesday evening:
“Much like the process for submitting the RFP to Amazon, the social media campaign was a collaborative process with all of the partners. It grew from discussions of the engagement and innovation that is so prevalent in our area.”
In an email interview on Tuesday, Combs said the 10-county partnership was putting together proposals for multiple sites.
“We are incredibly proud of the way our region has come together, as a team, to recruit Amazon to the Triangle and identify the sites that best meet Amazon’s needs,” he wrote. “We are confident that our proposal will showcase what makes the Triangle such an extraordinary place to live, work and play.”
He said specifics won’t be disclosed because of competitive reasons.
Across the country, communities have responded with similar social media strategies, including posting videos online. The city council of Stonecrest, Ga., voted to to de-annex 345 acres and create a city named Amazon.