SAS names two new C-level execs

Business software giant SAS has named a new chief marketing officer to succeed the recently departed Jim Davis. The Cary-based company also has created a brand new C-level position, chief customer officer.

Both positions have been filled by veteran SAS executives.

Randy Guard, who has been with the Cary-based company for more than 15 years and most recently was vice president of products, marketing and enablement, was promoted to chief marketing officer. In his new role, Guard will oversee several business units, including product management, global marketing, communications and creative services.

Guard succeeds Jim Davis, who resigned from the company earlier this month to take a similar role at Informatica, a privately held data management firm based in California. Davis held the CMO job at SAS for 14 years.

Fritz Lehman was promoted from senior vice president of customer engagement and support to the new position of chief customer officer. Lehman joined SAS 31 years ago.

Lehman’s promotion “is basically an extension of his previous role,” spokeswoman Desiree Adkins wrote in an email. “He just has more visibility now at a C-level.”

David Ranii: 919-829-4877, @dranii