Rhoda Paurus, owner of St. Cloud Floral, who recently switched her website’s e-commerce system from Teleflora’s to one run by BloomNation, in St. Cloud, Minn., Feb. 5, 2016. National merchants like 1-800-Flowers and FTD.com can take more than 25 percent of a sale from local florists, but several start-ups like BloomNation, that bills itself as an Etsy for flowers, are challenging that model.
Rhoda Paurus, owner of St. Cloud Floral, who recently switched her website’s e-commerce system from Teleflora’s to one run by BloomNation, in St. Cloud, Minn., Feb. 5, 2016. National merchants like 1-800-Flowers and FTD.com can take more than 25 percent of a sale from local florists, but several start-ups like BloomNation, that bills itself as an Etsy for flowers, are challenging that model. JENN ACKERMAN NYT
Rhoda Paurus, owner of St. Cloud Floral, who recently switched her website’s e-commerce system from Teleflora’s to one run by BloomNation, in St. Cloud, Minn., Feb. 5, 2016. National merchants like 1-800-Flowers and FTD.com can take more than 25 percent of a sale from local florists, but several start-ups like BloomNation, that bills itself as an Etsy for flowers, are challenging that model. JENN ACKERMAN NYT