Lenovo regained the No. 3 ranking in worldwide tablet shipments in the second quarter by posting a 3.1 percent increase in shipments in spite of another double-digit decline in the overall tablet market, according to market research firm IDC.
Lenovo boosted its worldwide market share to 6.6 percent in the second quarter, up from 5.6 percent a year ago, IDC reported Monday.
Lenovo’s latest quarterly performance marked a significant improvement from the first quarter, when Lenovo’s shipments fell 13.8 percent and it ranked fourth overall. Lenovo ranked third in worldwide market share for the full year 2015.
“Lenovo’s strength is primarily in Asia/Pacific, Europe and the Middle East and Africa,” ICD reported. “The company has managed to grow its share on the backs of unique, sometimes esoteric designs. Tablets like the Yoga Tab 3 Pro offer a built-in projector and have allowed Lenovo to differentiate themselves from other premium media-focused tablets.”
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IDC didn’t report breakdowns for shipments to individual countries.
Lenovo, which ranks first in PCs worldwide, is based in China but has a headquarters in Morrisville and employs about 3,000 workers in the Triangle.
Overall tablet shipments in the first quarter totaled 38.7 million units, down 12.3 percent from a year ago as manufacturers “begin to refocus their product lines and consumers hold off on purchases,” IDC said.
Apple ranked first with a 25.8 percent market share in the second quarter, even though its shipments fell 9.2 percent from a year ago. Samsung ranked second with a 15.6 percent market share despite a 24.5 percent decline in shipments.
China-based Huawei posted an impressive 71 percent increase in shipments, ranking fourth with a 5.6 percent market share.