Bad news for coupon shoppers who have remained hopeful that Lowes Foods would once again offer “super double” or “triple” coupon events.
In an interview, Lowes Foods president Tim Lowe said that the special coupon events aren’t part of his company’s current mix of promotions to attract customers.
“I never say gone forever but at this juncture, it’s not part of the strategy,” he said.
Instead, shoppers will continue to see more gas rewards promotions and more 25 percent off meat sales. These promotions, Lowe said, offer discounts to a wider range of shoppers than special coupon events.
The gas rewards typically give shoppers 10 cents to 25 cents off per gallon of gasoline when they purchase certain items in a single transaction. The reward is loaded onto customer loyalty cards, which must be swiped at the pump to be redeemed.
The periodic meat sales offer a 25 percent discount on qualifying meat products that a customer can stuff into a brown paper grocery bag provided by Lowes Foods for the event.
Plus, Lowe noted that Lowes Foods has a generous every-day double coupon policy, which, he said, the company plans to keep in tact. “We double coupons up to 99 cents. A lot of our competitors don’t even do that.
“We’re not walking away from the coupons shoppers,” he said.
Next month, it will have been a year since Lowes Foods has offered a Super Double couponing event -- and even longer since it tripled coupons. Lowe has been on the job for about 16 months.
If you’d like to read more about the changes at Lowes Foods -- including details on store remodeling in the Triangle and a new emphasis on local products -- click HERE to read my story in Sunday’s Work & Money section.