Update: Harris Teeter, though it is now owned by Kroger, will NOT be included in this change, according to Harris Teeter spokeswoman Danna Jones.
Starting Oct. 1, bargain-minded shoppers will have to jump through an extra hoop to collect their SavingStar.com rebates on items purchased at Kroger.
Previously, SavingStar earnings have been tracked through the Kroger customer loyalty card, making it effortless for shoppers to redeem.
As long as shoppers used their loyalty cards, the cash-back rebates showed up in their SavingStar accounts.
Beginning Oct. 1, Kroger will require shoppers to take pictures of their receipts and upload them to the SavingStar app or SavingStar.com. That’s the same method used by other retailers, such as Walmart and Dollar General, that don’t have loyalty cards.
The change in policy was announced today in an email sent to SavingStar.com shoppers by SavingStar. You can also read about it at SavingStar.com.
“This was a corporate decision made by Kroger,” the email said.
The SavingStar.com statement also said that other Kroger banners, including Dillons, Ralphs, Smith’s and many others, would also be included in the change. The statement does not mention Harris Teeter.
I’m waiting to hear back from a Harris Teeter spokeswoman.
It seems likely the change will lower redemption rates.
Faced with time constraints, many Kroger shoppers will either forget to redeem their rebates or choose not to bother taking the extra step to cash in on their savings.
Through Sept. 30, any SavingStar rebates redeemed at Kroger will be processed using the loyalty card.