In case you missed it, I had a story in Sunday’s Work & Money section on the growing number of digital coupon tools available to shoppers.
The story is a good introduction to digital coupons and features local shopper, Lorrie Lane of North Raleigh.
Here’s a snippet of Sunday’s story:
Using her smartphone and digital coupon technology, the North Raleigh microbiologist estimated she made more than $600 buying groceries last year – all the more remarkable given that the money added up 50 cents and $1 at a time.
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And that’s on top of the money Lane, 52, saved by redeeming paper coupons the old-fashioned way.
Welcome to the new world of couponing in which legions of shoppers are clipping, clicking and swiping their way to saving money – and making money – while purchasing ordinary grocery and drugstore items.
“It adds an element of fun,” Lane said of her digital couponing, which took off in December 2012 when she purchased her smartphone.
To read the full story, click HERE.