Shop Talk

Statistically speaking: Super Bowl spending up from 2014

This Sunday, an estimated 184 million viewers are expected to watch Tom Brady and N.C. State alum Russell Wilson square off in Super Bowl XLIX. According to the recent National Retail Federation Super Bowl Spending Survey, more than 13 million viewers plan to watch the game at local bars and restaurants. Here’s more:

$77.88 Average viewer spending, up from $68.27 in 2014.

79.3% Viewers who plan to buy food and beverages for the game.

10.8% Viewers who plan to buy team apparel.

8.8% Viewers who plan to purchase new TVs.